Blue Apron delivers fresh ingredients, pre-measured, right to your door.

This is one of the best ideas I’ve heard of in a long time: purchasing exactly what you need, no more and no less, for a particular meal that you want to make at home. A new online company, which is based right here in New York, called Blue Apron, delivers fresh ingredients right to your door.

For a very reasonable $10 per person per meal, Blue Apron plans your menu, shops for your ingredients, measures out the quantities that you need, and then delivers it all. Then all you do is cook, relax, and enjoy your meal.

Patrons learn new, delectable recipes, and get to eat fresh and healthy meals made exactly the way you like. Each meal takes about 35 minutes to prepare, contain about 500-700 calories per serving, and come with easy to follow, easy to look at, recipe cards.

Customers sign-up online for a weekly subscription which can make as little as three meals per week for then number of people you specify. Meals are recommended each week based on what you like to eat, and no matter which plan chosen, there is no commitment. It is possible to skip any week as long as Blue Apron knows by the weekly deadline for the coming week.

Although based in New York, they are ready to deliver to customers in many places all over the country. Check out their web site: Blue Apron.